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About Us

Baby Brain Apparel is run by me, Harps and sometimes my tiny little side kick Arjun.

I was inspired to start the brand through my blog, Baby Brain Memoirs, where I found that many mamas could relate to the everyday antics of my baby now turned toddler. I’ve been blessed with the loveliest followers and ultimately it’s those people who have driven my ambition even further to begin a new venture!

Baby Brain Apparel plays on those antics through bold but cute clothing. All my tees are hand designed by me and inspired by the daily antics of a toddler! All my baby and adult leggings are personally hand stitched by me.

We hope you have fun shopping on our site where you may find something a little different for everyday homewear or gift ideas. We hope you can relate to our apparel through your little ones too!

If you are after a particular tee colour which isn’t shown on our website, please get in touch and we will endeavour to meet your needs :)

We would love to hear your feedback and hope we are able to provide you and your baby fashionistas with personal and friendly customer service.

Lots of love,


Harps & Arjun x

Made in the UK.